Safa Mahjoub is the Personal and Professional Development Director (PPDD) at JCI Aberdeen in Scotland. She is a professional trainer and a public speaker coach. She is also a Neuro Linguistic Programming and Lahochi practitioner and an advocate for positive psychology, women and mother’s self development and well being. She lives in Jacksonville, Florida.

What makes a good story? What’s wrong about a bad story? Why are we attracted to stories? Why do stories have such an impact on us either positive or negative?

Well, stories have been used to hand down learning and knowledge for thousands of years. They tend to nurture our imagination and curiosity .

Now, have you ever thought that you are yourself the storyteller and the protagonist of your own stories: happy and sad stories, Stories of success and failures. Stories full of challenges and struggles. Stories told to inspire or to frustrate. Just make sure your story will have a happy ending!